The Sales Proposal can make or break a company’s or entrepreneur’s bottom line. That’s why it is so important to make sure this document is perfect before you sign it and send it to your prospect. Today, I will highlight two of the most common reasons why perfectsales proposals don’t go to prospects.
First, multiple authors resulting in multiple writing styles can send multiple messages to your prospect. Make sure you have an editor review the entire documentbefore sending it to your prospect. The editor should be someone other than one of the content writers. This guideline ensures that the editor is an objective party and one who has not seen the content so much that they miss crucial inconsistencies.
Second, not achieving the purpose of the cover letter confuses your prospective client. In your cover letter, you should tell your prospective client what you will do for them. The body of your sales proposal, then, details how you plan to deliver your promise. Many times, proposal writers go off track from the original intent as stated in the cover letter. Making an outline for the proposal body will ensure that you stick with the original proposal theme.
For a free booklet, Top 6 Reasons Sales Proposals Don’t Win the Job, email sue at thewriterscottage dot com.
Happy Writing!
Coach Sue
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